Quelle

A traditional brand with over 80 years of experience: Quelle is Germany’s largest global mail order company and enjoys excellent brand awareness. Catalogues are sent to around 10 million customers. On the Internet, quelle.de is one of the top five shopping sites. The Quelle range centres on fashion, technology, home and kitchen.

Special mail order companies

In the Speciality Group, Primondo concentrates on three growth sectors to which the individual special mail order companies are allocated. “Premium” services demanding and brand-conscious customers. “Golden Ager” concentrates on the well-funded customer group of senior citizens – “Communities” on customers with joint interests, who are, for example, very environmentally aware or family-orientated.

Elégance

Designer fashion for demanding customers: the typical Elégance customer is on average 55 years old, fashion-conscious, loves the “special touch” and places particular emphasis on workmanship and quality. Living up to these demands is of great importance for Elégance. This starts with the careful selection of materials and covers all areas of design up to the last stitch, to presenting the range in fashion magazines and boutiques as well as advising customers and customer service.

Mirabeau

Live as in Provence: Mirabeau Versand GmbH founded in 2005 is one of the youngest subsidiaries of the Primondo Specialty Group. Mirabeau presents select lifestyle products in catalogues and in online shops – such as furniture, home and garden accessories like home textiles – all from the South of France.

Afibel

Rich in ideas and generous: the French special mail order company Afibel has been very successful in the area of clothing for ladies and gentleman over 50 years of age. The range includes classic, elegant fashion, underwear and selected home textiles and bathroom and kitchen accessories. The range is more in the economic-to-medium price range but emphasis is still placed on good quality and correct fitting when designing textiles. Afibel has also managed to avoid the normal price wars in France and prefers to give its customers clever, target group-orientated gifts.

Atelier Goldner Schnitt // (AGS)

Customers’ needs firmly in our sights: AGS is specialised in making things as easy as possible for the customers. Customers’ needs change as they get older, which is why the AGS models are offered in up to 29 sizes. Another characteristic is that you can feel the material before you order – thanks to small samples of the material in the catalogue.

Madeleine

Catwalk fashion for the catalogue: for 30 years, the Madeleine brand has stood for high-fashion ranges for demanding ladies. The Madeleine ranges offer high-quality business fashion, strong combination basics and elegant leisure fashion. The typical customer is demanding and self-confident, over 40 years old, is very interested in fashion and has a penchant for high-quality products.

Peter Hahn

For more than 40 years, the name of Peter Hahn has stood for top quality and perfect workmanship. Timeless and classic, sporty and comfortable; with fashions by Peter Hahn you'll be well dressed for every occasion. Famous designer brands, the latest fashion trends and selected natural materials represent the unbelievable comfort that makes Peter Hahn so special to wear. Accessories, elaborately finished home textiles, stylish clothing for men and attractive fashion up to size 56 complete our unique range. Whether by catalogue, on the Internet or in one of our fashion stores – quality that attracts!

Bon´A Parte

“Feel good” design for the whole family: this was always part of the philosophy of the Danish special mail order company Bon´A Parte, to offer the customer a special shopping experience. This means that off-the-peg clothes are a big no-no. A permanent team of designers constantly develops new ranges with concise, Scandinavian style and flair for detail. The design is as fashionable as it is timeless and appeals in particular to women aged 30-45 years with families.

Hess Natur

The biggest mail order distributor of ecological textiles: Hess Natur offers skin-sensitive clothes and home textiles from pure wool, cotton, silk and other natural fibres. Hess Natur is, however, interested in more: the business thus supports the environmentally friendly extraction and further processing of the fibres and the sustainable interaction with people and nature. In order to make this procedure transparent for its customers, Hess Natur was the only enterprise in the textile sector, which, at the end of the 1990s, implemented the declaration norm for all its textiles: Since then, all catalogue and online shop customers are given a detailed summary on the origin and processing of the fibres used for each product.

Vertbaudet Deutschland

Colourful and child-friendly: Vertbaudet Deutschland is a joint venture started in March 2007 between the French Redcats Group (to which, for example, La Redoute belongs) and the Primondo Specialty Group. On the French side, there is the brand Vertbaudet, the range and the catalogue and on the German side, the market and direct marketing know-how for the German mail order market. Verbaudet offers an extensive range of modern and colourful clothes for children up to 12 years.

Planet Sports

Lifestyle in five languages: Planet Sports is a special mail order company for boardsports, fashion and lifestyle, which has been part of the Primondo Group since 1 October 2007. Its customers are mainly between 16 and 32 years old. They can now buy in three shops – in Munich, Starnberg or Weilheim. However, 85 percent of the turnover is via the website. The Munich business has been offering its online portal in five languages – Spanish, French, Italian and English as well as German since March 2007. More than 100 top brands are available here.

Baby-Walz

Europe’s No. 1 mail order company for mother and child: smart maternity fashion, practical baby accessories or clever games and leisure articles: the Baby-Walz catalogue, published twice yearly with about 600 pages, offers everything a young family needs. In addition, future and young parents have an informative advice section with valuable tips and answers to many questions on pregnancy and parenting for children up to two years. Baby-Walz, with catalogue mail order, the webshop and by now around 60 branches, is the only multi-channel provider in its sector.

The modern housewife

New and useful items for garden, household and leisure time: this catalogue presents its range on more than 250 pages. The catalogue has become a real cult object with a distribution of more than 20 million. It appears nine times a year with a wealth of articles that are seen as problem solvers.

Walzkidzz

Original and sensible: discover the world whilst playing – the “Walz-Kidzz” catalogue has been appearing with this promise four times a year since 2001. It offers, on more than 250 pages, an interesting and varied range for children from three to ten years. Whether ideas on handicrafts, classic games, books, accessories for children’s rooms or outdoor games – “Walz-Kidzz” leaves few wishes unfulfilled.

Sunnywalz

Helpful in the everyday life of senior citizens: the special catalogue “sunnywalz” has been around since 2005. Under the motto “feeling well, staying well and enjoying life to the full” is the aim of sunnywalz in offering senior citizens high quality, useful products at favourable prices – including useful help in everyday life, leisure, safety, health and care.

Creawalz

The handicraft business in a catalogue: this catalogue has been around since 2007 and has over 3,000 articles for handicrafts, painting, design and “being creative”. All necessary materials, tools and handicraft instructions are available for home delivery.

myby

Concentrates on advice and price: the e-commerce platform myby is a joint venture with Axel Springer AG. Myby, as an online specialist market, offers detailed advice and customer service at favourable prices. The e-commerce business offers multimedia products such as computers, TVs, Hi-Fi systems, cameras, mobile phones, navigation tools, entertainment and domestic appliances.

HSE24

Close to the customer: the home shopping channel HSE24 has been on a sustainable growth curve since it was founded in 1995. HSE24 has been part of the Primondo Group since 2007 – to their mutual satisfaction not, least through synergies used in the Group, a growth in turnover of 10 percent and thus a net turnover of over 300 million euros was achieved. HSE24 successfully combines TV- and Internet shopping and reaches more than 39 million households in Germany, Austria and Switzerland via cable and satellite.

meevio

It is as simple as that with meevio.de. meevio.de offers new and fast paths to wine pleasure. The choice is up to you, no matter what taste and what occassion. Due to 30 years of experience in wine retail business the Online-shop and home-shopping company meevio.de has an excellent network of manufacturers. meevio.de is a joint project of Primondo and Rindchen´s Weinkontor.